If you run a home service business, there's a decent chance your phone rings because of Google Local Services Ads, the pay-per-lead ads at the very top of Google. Well, Local Services Ads are moving. Google is folding them into the main Google Ads platform as a new kind of Performance Max campaign, and the next group of businesses is expected to switch over in late 2026. That means some of you are about to get an email with about two weeks' notice. This isn't a reason to panic. It is a reason...

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