Establish or reset your core marketing strategy and infrastructure. Ideal for small businesses and startups looking to create a solid marketing foundation that supports sustainable growth. I'll help you clarify your positioning, develop your messaging framework, and implement essential marketing systems.

Includes: Brand positioning, target audience definition, messaging architecture, channel strategy/prioritization, basic metrics framework, and go-to-market plan.

Access marketing leadership without the full-time executive cost. My Fractional services provides marketing leadership to drive strategy development, team organization and management, and execution oversight on a flexible basis. I integrate seamlessly with your team, providing the strategic guidance and accountability needed to achieve your business objectives.

Includes: Regular strategic planning sessions, leadership team participation, marketing team guidance, vendor management, and performance reporting.

Build a high-performing marketing organization aligned with your business goals. I'll help you design an optimal team structure, develop role descriptions and career progression frameworks, and provide hiring support to ensure you have the right talent in place.

Deliverables include: Organizational assessment, team structure recommendations, role definition, competency frameworks, career ladders, and hiring guidance.

Need immediate marketing guidance? Our Strategy Sprint delivers focused, actionable insights for your specific initiative or challenge within days, not months. Perfect for validating ideas, auditing current efforts, or jumpstarting stalled projects.

Deliverables include: Comprehensive audits, strategic recommendations, and a clear action plan you can implement immediately.

Transform your digital marketing efforts with a strategically crafted online presence. I'll develop a cohesive digital strategy and handle the technical setup of your paid media accounts, SEO foundation, website optimization, and channel architecture, that converts browsers into buyers.

Deliverables include: market and competitive analysis, target audience definitions, comprehensive strategy by channel, messaging architecture, implementation plan, and execution support.

A focused, accelerated approach to optimize a single marketing channel, including strategy refinement, technical optimization, and performance improvement recommendations.

Deliverables include: channel audit with content, creative, implementation, performance metric review, strategy development, optimization recommendations, and execution support of performance improvements.

Enhance your marketing capabilities with my specialized services:

• Marketing Team Training - Upskill your team with customized workshops and coaching

• Comprehensive Marketing Audits - Identify gaps and opportunities in your current marketing efforts

• New Business Development Support - Create compelling pitches that win clients

• Strategic Planning Facilitation - Guide quarterly or annual planning sessions.

Each service can be added to any package or engaged as a standalone offering.