MARKETING BUDGET CALCULATOR
Get data-driven recommendations for your marketing budget based on industry benchmarks, growth goals, and your company stage.
This tool provides estimates using general benchmarks. Actual needs vary by market, audience, LTV/CAC, and strategy.
Business Information
Enter your total annual revenue (plain integers; commas are OK).
Expected YoY revenue growth (max 1000%).
Average revenue per new customer (plain integers).
Budget Recommendation
Recommended Annual Budget
$0
0.0% of annual revenue
Current Spend
$0
—
Budget Change Needed (Recommended − Current)
—
Enter your current spend to see the change needed.
Projected Results
0
Qualified Leads
0
New Customers
$0
Revenue Generated
0%
Marketing ROI
Recommended Channel Allocation
Recommendations
Industry Benchmarks
Technology/Software
15%–25% (Avg 21%)
15%–25% (Avg 21%)
E-commerce
8%–15% (Avg 12%)
8%–15% (Avg 12%)
Manufacturing
5%–10% (Avg 7%)
5%–10% (Avg 7%)
Professional Services
10%–18% (Avg 14%)
10%–18% (Avg 14%)
Healthcare
10%–20% (Avg 18%)
10%–20% (Avg 18%)
Financial Services
8%–15% (Avg 12%)
8%–15% (Avg 12%)
Consumer Services
7%–12% (Avg 10%)
7%–12% (Avg 10%)
Communications/Media
10%–15% (Avg 12%)
10%–15% (Avg 12%)
Transportation
6%–12% (Avg 8%)
6%–12% (Avg 8%)
Consumer Packaged Goods
17%–19% (Avg 18%)
17%–19% (Avg 18%)
Grocery Retailers
1%–3% (Avg 2%)
1%–3% (Avg 2%)