I've noticed some curious phenomena in my marketing work over the years on some of the largest marketing platforms, and I'm not so sure it's coincidence. These are observations that many of us have noticed but can't fully validate with concrete data.

Take these observations with a grain of salt, but if you've noticed similar patterns, you're not alone.

Discoverability isn't about dominating the top spot on Google Search results anymore. Your brand now needs to pivot to a three pillar strategy: social media, AI search, and traditional search engines. Brands that adapt their discoverability strategy fastest will capture the most attention.