CONNECTING THE DOTS BETWEEN MARKETING AND REVENUE
WHAT IS FUNDA?
We do things a little differently
Funda is a revenue marketing practice for small businesses and entrepreneurs who are done guessing. We work across the full picture because your customers don't experience your marketing in silos, and neither should you.
Think of it less like hiring an agency and more like having a brilliant friend who happens to know a lot about marketing. One who tells you what's actually wrong before you spend another month on it, explains it in plain English, and skips the sugarcoating. Because you're busy, and no one has time for BS.
01
built for small biz
Small businesses and agencies who need revenue marketing leadership without the full-time hire. Strategic expertise, fractional price.
02
revenue-first thinking
Every decision gets filtered through one question: does this bring in more money? Not more impressions. Not more reach. More revenue.
03
full funnel, no agenda
Not just paid. Not just brand. Not just email. We look at the whole funnel and tell you exactly where to focus to get the biggest return — whatever channel or tool that happens to be.
04
systems, not just strategy
Building a strategy to get more views doesn't move the needle alone. We build the operating system that makes leads, conversions, and follow-up run predictably.
SERVICES
Pick your starting point.
We'll go from there.
The Fundamentals
$1,500 - $5,000
You need your online presence built right. We audit what you have, identify what's missing, and set up the foundations your business actually needs to be found, trusted, and ready to grow: social profiles, lead capture, SEO basics, local visibility, and tracking that tells you what's working. Everything gets handed off clean, with optional support if you want help keeping the momentum going.
Audit & Blueprint
$1,000 - $3,000
If you aren't sure if your marketing is working or where your opportunities are, start here. We audit your full marketing funnel, score where the real revenue opportunities are hiding, and hand you a prioritized roadmap and quick wins you can act on immediately. You leave with a clear plan and optional ongoing support.
The Revenue Engine
$10,000 - $20,000
This is for businesses that need a real marketing operating system — whether that's building one from the ground up or finally filling the gaps that have been holding you back. We start with the audit, scope to exactly what you need, and build it: CRM pipeline, email and SMS nurture, lead segmentation, conversion tracking, and the documentation your team actually needs to run it.
Fractional Revenue Marketing Partner
$2,000 - $10,000
You need someone embedded in your business, constantly leading strategy, performance, and teams. Depending on your tier, that looks like a strategic sounding board, a dedicated growth planner, or a hands-on revenue lead who works alongside your team. Minimum three months, but most clients stay considerably longer because the work keeps compounding.
Basics done right
The Fundamentals
This engagement is scoped specifically for small businesses and entrepreneurs who want their online fundamentals set up correctly from the start. Whether you're building from scratch or fixing what was done wrong the first time, we identify exactly what's missing, build it right, and hand it off clean. Optional ongoing support available once your fundamentals are in place.
$1,500 - $5,000
Flat Rate • Scoped
Could include:
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Social profiles + content calendar
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Lead capture + basic automations
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SEO + web optimization
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Brand consistency
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Local directory optimization
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Paid ads setup (optional ongoing support)
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Tracking & analytics basics
Diagnostic
Audit & Blueprint
Not sure why growth has stalled? Or which marketing problem to tackle first? This is where we start. I audit your full marketing funnel and score the revenue opportunities sitting inside your existing business. You leave with a blueprint, not a vague report full of things you already knew.
Need something faster?
$1,500 -$3,000
One-Time Fee • 30 Day turnaround
What you get
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Marketing audit & scorecard
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Prioritized 90-day growth roadmap
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1-2 quick wins, ready to act on
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1 strategic consultation call to be used within 90 days of blueprint
$1,500 - $5,000
Flat Rate • Scoped
Could include:
-
Social profiles + content calendar
-
Lead capture + basic automations
-
SEO + web optimization
-
Brand consistency
-
Local directory optimization
-
Paid ads setup (optional ongoing support)
-
Tracking & analytics basics
Basics done right
The Fundamentals
This engagement is scoped specifically for small businesses and entrepreneurs who want their online fundamentals set up correctly from the start. Whether you're building from scratch or fixing what was done wrong the first time, we identify exactly what's missing, build it right, and hand it off clean. Optional ongoing support available once your fundamentals are in place.
Every engagement is different but most small businesses come to Funda at one of two moments. Either they've never really done marketing properly and they don't know what they actually need. Or they've tried things (an agency, some ads, that one friend who "does social media") but something still isn't connecting.
Both are completely fine starting points. The first thing we do in either case is the same: we look at what's actually happening in your business before I recommend anything.
No guessing. No selling you a package before we understand your situation. Just an honest look at where you are and what would actually move the needle.
What you get
$10,000 -$20,000
Flat Rate • Scoped
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STRATEGY:
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Messaging framework
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Funnel architecture map
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Implementation plan
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BUILD
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CRM pipeline + 1–2 core funnels
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Email + SMS nurture sequences
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Lead tagging + segmentation
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HAND-OFF
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KPI dashboard + conversion tracking
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SOPs + Loom walkthroughs
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Live training session
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Build
Revenue Engine
Some businesses need the whole operating system built from scratch. Others just need the missing pieces put in place correctly. Either way, we start with your audit, scope to what you actually need, and build it. No padding, no upselling into work you don't need yet.
Ongoing
Fractional Revenue Marketing Partner
You need someone embedded enough to actually move things — not a vendor who hands you a deck and disappears. Depending on your tier, I'm your strategic sounding board, your growth planner, or your hands-on revenue lead. Three-month minimum. Most clients stay considerably longer.
$2,000 -$10,000
Monthly • Scoped
What you get
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Strategy calls
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Performance review and optimization
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Hands-on work
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Team leadership + direction
Not every marketing problem is a nail that needs a hammer – we'll find the revenue leak and choose the right tools to fix it.
Leak: customers can't find you
Fix: Digital marketing (ads, web, social, and more)
Leak: visitors aren't buying
Fix: Conversion rate optimization, automations, product improvements
Leak: your marketing budget is a black hole
Fix: Conversion tracking and revenue reporting
Leak: customers buy once and disappear
Fix: Lifecycle marketing & marketing automations
Leak: you need more senior leadership
Fix: Fractional marketing partner & team leadership
Leak: your tools are a mess
Fix: CRM & Marketing automations
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ABOUT FUNDA
The friend who knows marketing
Founded by Anne Fundakowski, the Funda Marketing name is personal, and it's a nod to fundamentals: the unglamorous basics that actually drive revenue.
The goal is never to impress you with jargon or bury you in reports. It's to give you the honest picture, the working system, and the clear next step...like a friend who happens to know a lot about marketing.
OUR CLIENTS
Brands we've worked with
TESTIMONIALS
"Powerhouse in both marketing and operations"
“Anne is a powerhouse in both marketing and operations—highly strategic, results-driven, and an exceptional leader. Her ability to balance strategic vision with execution, while keeping both people and results at the forefront, is truly impressive. Any organization would be fortunate to have her.”
- Nicci F.,
Director of Operations, Ibotta
TESTIMONIALS
"Knows how to align strategy with the company's broader goals."
Anne has an incredible ability to see the bigger picture—she instinctively knows who to bring onto a team, how to support their next steps, and how to align strategy with the company’s broader goals.
- Brian S.,
Ad Strategist, Ibotta
TESTIMONIALS
"She finds solutions"
"Anne is a thoughtful, dedicated partner, who is consistently coming up with creative ways to find solutions. She brings knowledge, curiosity, and a commitment to discovering a shared definition of success."
- Jonathan
Owner, Museum of BBQ
TESTIMONIALS
"Best marketer I've ever worked with."
Anne with Funda Marketing is the best marketer I've ever worked with. I've hired marketing people before and never saw a thing. Within a few weeks of hiring her, my phone was ringing off the hook with leads.
She responds fast, every time, and is willing to help with anything I need. She's constantly bringing new ideas to get more customers and make the business easier and less expensive to run. I didn't expect that part, but it's been a huge help.
She actually cares whether my marketing is turning into real revenue. You can tell the difference when someone genuinely gives a darn about your business.
- William Blankenship Jr.
Owner, Blankenship Excavating & Concrete
TESTIMONIALS
"I'm already seeing growth!"
“I hired Anne for her one-day intensive to develop a go-to-market strategy for my new business. She took the time to understand my business goals and I left our session with a solid foundational knowledge, a clear roadmap, and specific levers I could pull within the first 90 days to grow my business. It’s only been a couple weeks and I’m already seeing growth!”
- Rachael H.
Owner, Fairy Tale Paper Co.