Funda Marketing, Growth Marketing, AI in Marketing, Marketing Technology, Marketing Automation, Marketing Services Anne Fundakowski Funda Marketing, Growth Marketing, AI in Marketing, Marketing Technology, Marketing Automation, Marketing Services Anne Fundakowski

The #1 Marketing Mistake Costing Service Businesses Customers

Most service business owners I talk to face one of two marketing problems.

  1. Either they're relying entirely on referrals for lead generation, or

  2. They're running marketing but struggling to keep up with the volume to actually convert those leads into paying customers.

Both roads lead to the same place: feast or famine.

One month you're slammed and you pull back on your marketing efforts to focus on the clients you currently have. The next month you're scrambling to fill the pipeline again. Your revenue swings wildly. You can't plan ahead. You can't grow sustainably. And you're exhausted from the constant hustle just to keep your calendar full.

Sound familiar?

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Digital Marketing, Marketing Services, Marketing Strategy, Growth Marketing, SEO, AI in Marketing, Mid-Size Business, Small Business Anne Fundakowski Digital Marketing, Marketing Services, Marketing Strategy, Growth Marketing, SEO, AI in Marketing, Mid-Size Business, Small Business Anne Fundakowski

Time to Pivot! Ranking First on Google Isn't Enough Anymore

Discoverability isn't about dominating the top spot on Google Search results anymore. Your brand now needs to pivot to a three pillar strategy: social media, AI search, and traditional search engines. Brands that adapt their discoverability strategy fastest will capture the most attention.

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