Essential Marketing Tools Your Business Needs. And A Few You Don’t.
The marketing technology landscape is overwhelming, with new tools launching every week and promises of innovative AI shortcuts and integrations across every channel. But here’s a truth: you don't need every marketing tool available.
So, what do you actually need? Here are the tools I would consider investing in.
Time to Pivot! Ranking First on Google Isn't Enough Anymore
Discoverability isn't about dominating the top spot on Google Search results anymore. Your brand now needs to pivot to a three pillar strategy: social media, AI search, and traditional search engines. Brands that adapt their discoverability strategy fastest will capture the most attention.
Growth Marketing Isn't Just for Big Tech. Small Businesses Can Win With It Too.
Growth Marketing helps transform businesses of all sizes, from freelancers to large public companies. It cares about the entire customer journey, not just awareness and acquisition to unlock hidden growth opportunities to drive sustainable, long-term business success.