BUILD IT
The Growth Engine
A sales and marketing system that runs while you work — scoped to what your business actually needs, not what a software salesperson wants to sell you. The Growth Engine is Funda's service offering for clients looking for a "build it for me" solution.
You didn't start your business to chase leads through sticky notes, text threads, and a spreadsheet named "FINAL_v3" so let us build what you need...no matter if that's a simple system out-of-the-box, or a highly customized CRM with automation and communications. We've got it handled.
BUILD
Stop losing leads in the gap between "they called" and "they paid."
The Growth Engine is the system behind your marketing: the CRM, the follow-up, the booking, the tracking. We scope it to what you actually need, build it in the tools you already use, and hand it off so it runs without you babysitting it.
NOT SURE YOU NEED THIS?
The MArketing to Sales Gap
Your marketing is working. Your follow-up isn't.
The ads are running. The phone is ringing. And then ... someone forgets to call back. A quote sits in a text thread for four days. A customer who loved you last spring never hears from you again.
Most small businesses don't have a lead problem. They have a leak problem. Leads come in the front door and quietly walk out the side because nobody built the thing that catches them.
That's what The Growth Engine fixes. Not with more ads. With a system.
Sound familiar?
You called back — they'd already booked someone else. You finally get a minute to return the call, and the lead went with the company that answered first. Speed wins the job, and right now you're losing the race.
Leads are falling through the cracks. Someone fills out your form, and if nobody replies within the hour... crickets. That's revenue walking out the door.
Your "CRM" is a spreadsheet. Or your inbox. Or your memory. It worked at 10 customers. It's breaking at 100.
You're doing robot work by hand. Appointment reminders, follow-ups, review requests, invoice nudges — all things software should be doing while you sleep.
You bought the software but never set it up. You're paying for HubSpot or GoHighLevel every month, and it's basically an expensive contact list.
02
FOLLOW-UP THAT FOLLOWS UP
Quotes get chased. No-shows get rescheduled. Past customers get a reason to come back. Automatically.
01
SPEED TO LEAD
The first business to respond usually wins the job. We make sure that's you, even when you're on a roof, in a surgery, or asleep.
03
NUMBERS YOU CAN TRUST
Every lead gets tracked from first click to final invoice, so you finally know which marketing dollars are making you money.
Built for founder-led service businesses
You're a good fit for The Growth Engine if:
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You run a home services, local services, or appointment-based business and you (or your office manager) are the follow-up system.
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Leads live in five places: your phone, your in box, a spreadsheet, a sticky note, and "I think Dave has that one."
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You bought a CRM or field ops tool, set up half of it, and now it mostly sends you notifications you ignore.
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You know you're losing jobs to slow response times, and you're tired of it.
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You've done (or are ready to do) the Audit & Roadmap, and "fix the tech" landed at the top of the list.
What is The Growth Engine?
The Growth Engine is a done-for-you CRM and automation build. We map out how customers actually find you, buy from you, and come back — then we build the system that runs that journey automatically.
Fancy name, simple promise: "The Growth Engine" is just our package name for "build it." Where our other services diagnose and strategize, this is the one where we roll up our sleeves and construct the thing.
We build in platforms like HubSpot, GoHighLevel, and Housecall Pro — plus plenty of others like Kit, depending on what fits your business. And if you already have a platform, we'll work with what you've got. We recommend based on your business, not on which software pays the best commission. (None of them pay us. That's the point.)
And here's the part that matters: we scope it to your actual needs. No selling you an enterprise stack when a lean setup will do. No guessing. No package before we understand your situation.
COST VARIES• SCOPED TO TECH NEEDS
What's in The Engine
Every build starts with your audit, so you only pay for the parts you're missing. Here's the full menu; your scope pulls from it.
Tech Strategy
Figure out the right build before building anything
> Platform analysis and recommendation (keep what works, replace what doesn't)
> Funnel architecture map: how a lead moves from "found you" to "paid you"
> Implementation plan with timeline and priorities
Build (scoped)
THE ACTUAL SYSTEM, IN YOUR TOOLS
> CRM pipeline and funnels
> Booking, scheduling, and payment systems
> Email and SMS nurture sequences (new lead, quote follow-up, review requests, win-back)
> Speed-to-lead automation or full Field Operations System
> Integrations so your tools actually talk to each other
Hand-off
YOURS TO RUN, WITH NO MYSTERY
> KPI dashboard and conversion tracking tied to revenue
> Training documents and recorded sessions for you and your team
> 30 days of post-launch support while it settles in
Built in your platform, owned by you. We build in PatientNow, Housecall Pro, HubSpot, GoHighLevel, Service Titan, and whatever else you're already running. No white-labeled software you're renting from us. If we ever part ways, everything stays with you and keeps working.
From "It's a mess" to "It just runs" in four steps
Every build starts with your audit, so you only pay for the parts you're missing. Here's the full menu; your scope pulls from it.
STEP 1
Audit & Scope
We start with your Audit & Roadmap (or your existing one). We map every place a lead can fall through, decide which fixes matter most, and write a scope with a fixed price. No padding, no "phase two surprise."
STEP 2
Architect
We pick the platform, draw the funnel, and show you exactly how it'll work before we touch a setting. You approve the blueprint.
STEP 3
Build & Test
We build the pipelines, automations, sequences, and tracking. Then we run real leads through it and fix what breaks before your customers ever see it.
STEP 4
Hand-off & Support
Training, documentation, and a dashboard you'll actually look at. Then 30 days of support while your team gets comfortable. After that, you're free to run it yourself or keep us on as your Fractional Marketing Partner.
How pricing works
The Growth Engine isn't one price because it isn't one size. A "connect the pieces you already have" build and a "we need everything from scratch" build are different jobs, and it'd be dishonest to charge them the same.
What we promise:
> Fixed price, scoped upfront. You'll know the number before we start, and it doesn't move unless you add to the scope.
> No upsell. If you only need three things fixed, you get three things fixed.
Ballpark: Builds typically start around $2,500; full systems range higher depending on platform and complexity. We'll give you an exact number after scoping.
Frequently asked questions
Yes, in some form. It's how we avoid building you things you don't need. If you already have a clear roadmap, we can do a lighter tech-only scoping session instead.
Whichever one fits how your business actually runs. We're not tied to any vendor, and we'll tell you if the tool you already pay for is fine. Usually it is; it just needs to be set up properly.
Almost never. Most builds happen inside what you already own.
That's the whole point of the hand-off. We train your people on your workflow, not a generic tutorial, and we keep things simple enough that a new hire can pick it up in a day.
Three options: run it yourself, book support hours as needed, or bring us on as your Fractional Marketing Partner to keep optimizing. No pressure either way.
Marketing automation is part of it. The Growth Engine covers the whole path: how leads get in, how they get followed up with, how they get booked and paid, and how you measure it. Automation without the rest is a fancy way to send emails nobody reads.
Built for founder-led service businesses
If any of these sound familiar, then you need an engine to catch, nurture, and convert the demand you already have.
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What's included
Every Growth Engine build is scoped individually, but here's what's on the menu:
Platform analysis & recommendation — We evaluate what you have and what you need, and recommend the right platform for your budget and workflow.
Funnel architecture map — A clear picture of how leads move from "just found you" to "paid and referring friends."
CRM pipeline + funnels — Every lead tracked, every deal visible, nothing slipping through.
Booking & payment systems — Let customers schedule and pay without playing phone tag.
Email + SMS nurture sequences — Automatic follow-ups that sound like you, not like a robot.
KPI dashboard + conversion tracking — Finally answer "is this working?" with numbers, not vibes.
Training docs & sessions — We don't hold your system hostage. You and your team learn to run it — and it's yours.
How it works
1. Audit & Blueprint. Every engine starts with a diagnosis. We audit your marketing and funnel, score your revenue opportunities, and hand you a prioritized roadmap — so the build is based on evidence, not guesses. (Already done an Audit & Blueprint with us? You're ahead of the game — skip to step 2.)
2. Scope & quote. We map exactly what your engine needs and give you a clear quote scoped to your business — before any work starts. No surprises mid-build.
3. The build. We architect your funnels, set up your CRM, wire the automations, and connect the tracking. You keep running your business.
4. Test & launch. We run real leads through every path before going live. Nothing ships broken.
5. Training & handoff. Documentation, training sessions, and a system your team actually knows how to use. It's your engine — we just built it.
Scoped to your business — not a one-size-fits-all package
What does it cost? It depends on complexity and scale — builds have come in as low as $1,000 for lean setups and higher than $20,000 for full multi-system engines. You'll get a clear quote scoped to your business before any work starts, so there's never a number you didn't see coming.
How long does a build take? Most builds take 2–6 weeks depending on scope. A lean setup with one pipeline and a couple of automations moves fast; a full system with booking, payments, and multi-step nurture takes longer. You'll get a timeline with your quote.
I already have a CRM. Do I have to switch? Nope. If your current platform can do the job, we'll build in it. We only recommend switching when your current tool is genuinely the bottleneck — and we'll show you why before you decide anything.
Which platform will you recommend? The one that fits your business, budget, and team. We commonly build in HubSpot, GoHighLevel, Housecall Pro, Kit, and similar tools, but the recommendation comes after we understand your situation — not before.
What happens after handoff? Am I on my own? You get training documents and live training sessions so your team can run the engine confidently. If you'd rather have ongoing help, that's what our Fractional Revenue Marketing Partner service is for — but it's optional, not a hidden requirement.
Is this just for local/service businesses? No — any business that runs on leads, bookings, or repeat customers benefits. We're in the Kansas City metro and serve businesses nationwide.
What if I don't know what I need? That's literally what the free consultation is for. And if what you actually need is strategy before systems, we'll point you to the right starting place — even if it's not this service.
No two businesses need the same engine, so we don't pretend they do. Some engines are lean — one pipeline and a couple of automations — and have come in as low as $1,000. Others are full systems with booking, payments, nurture, and dashboards that run north of $20,000. It depends on the complexity and scale of what your business actually needs.
After the Audit & Blueprint, you get a clear quote scoped to exactly that — nothing more. No surprise line items, no "that'll be extra."