6-Figure Marketing Cost Optimization
The organization needed to reduce costs and increase cash flow without impacting customer acquisition and nurturing efforts. They wanted to maintain profit levels while achieving more efficient operations.
The Problem
I conducted a comprehensive technology stack audit and identified key optimization opportunities:
Contract Analysis: Found three major contracts where the organization was overpaying for "nice to have" services that weren't essential for revenue generation
Channel Performance Review: Identified one marketing channel with negative ROI where costs exceeded revenue
Strategic Negotiations: Renegotiated major technology contracts to secure 10-20% cost reductions while preserving all revenue-driving services
The Solution
About $500,000 in annual marketing cost savings
10-20% reduction in major technology contract costs year-over-year
Zero impact on acquisition and nurturing capabilities
Improved ROI through strategic cost optimization while maintaining profit margins