Lead Growth

Home service pro grows leads by 2,000+% in first 90 days

CASE STUDY • LEAD GROWTH

Home service pro grows leads by 2,000+% in first 90 days

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.

The Challenge

A local home service contractor had built a successful business on referrals alone for over 30 years, but had almost no online presence and was dealing with unpredictable lead flow. Previous whack-a-mole marketing efforts didn’t produce results, leaving him frustrated and ready for a comprehensive approach. His goal was to double his booked jobs within one year, grow his profits, and expand his team.

The Solution

I started with marketing foundations—the essential groundwork that makes everything else work and had been overlooked in past marketing attempts. While he had a website, that was it. No social presence, no local listings, broken analytics with limited way to track what was working.

Here's how we transformed his digital presence:

Built Brand Presence Across Critical Online Channels: Set up professional social media profiles, claimed and optimized local business listings across major directories, and implemented comprehensive analytics tracking to measure every lead source. This also meant wrestling with Google to get him a proper Google Business Profile.

Strategic SEO: Conducted targeted SEO improvements to increase local visibility and search rankings, positioning the business to capture organic leads searching for his services.

Secured Promotional Ad Dollars to Save Money On Ads: Negotiated free promotional ad credits from ad platforms and directory sites to help offset what he was investing in marketing.

Local Advertising: In Month 2, started running Google ads and directory ads targeting people actively looking for his type of work right now.

THE RESULTS

Efficiency That Speaks for Itself

2,000%+ increase in monthly leads.

Went from fewer than 5 leads per month to over 100 leads per month by Month 3.

100% ROI in the first 30 days

after just TWO booked jobs in the first 30 days. This was before we'd even turned on all the ads!

More higher-value jobs.

Not just more leads, but bigger, higher-paying projects than the smaller jobs he'd been getting from referrals.

Free leads started rolling in

within the first 30 days from people finding him online; no ad spend required, just from making him easier to find.

By Month 3, he was swamped with leads

and churning out estimates, and was getting ready to hire two more people to keep up, in addition to hiring Funda Marketing for their "Revenue Engine" service.

NOTE: these results happened during the slow season for his industry. We're excited to see how much bigger it gets when busy season hits.