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Funda Marketing offers a comprehensive suite of services tailored to meet the needs of small and mid-sized businesses, brands, and non-profit organizations. Offerings include:
Search Engine Optimization - Help customers find your services online
Search Engine Marketing/Paid Ads - Generate immediate leads and service bookings through paid ads/sponsored ads
Social Media - Build trust through social media content marketing to ensure you show up when people scroll
Web Optimization - Convert website visitors into paying customers
Other Digital Marketing Efforts - Whatever your needs may be from managing online reviews and local listings to creating email automations
Unlike consultants who provide recommendations during a short-time engagement, a Fractional Marketer or Fractional CMO becomes an integral part of your leadership team for an extended period of time. They take ownership of marketing results, manage day-to-day activities, and provide ongoing strategic guidance with hands-on execution. Funda Marketing offers both engagement models depending on our clients needs and budgets.
No problem. We can either refer you to the marketing specialist you may need, or we can scope additional work under a separate proposal, whether that’s strategic advising, hands-on execution, or building out your team.
I work collaboratively with your current staff, providing leadership and mentoring while respecting existing relationships. My goal is to elevate your team's capabilities and fill strategic gaps, not replace valuable team members.
Our engagement model is flexible to meet your needs, but is priced for outcomes and services rendered. We only offer hourly rates for one-off or short-term projects. Typically you get a better bang for your buck this way as you don't get charged extra for troubleshooting or for unforeseen circumstances.
While Funda Marketing's Fractional services offers varying engagement models, we are ultimately an independent consultant or service provider and are unable to be hired for full-time W-2 employment. However, we're happy to assist with the hiring and onboarding process of marketing specialists and leaders.
Success metrics are customized to your business goals but typically include Revenue, ROI, lead generation improvements, conversion rate optimization, customer acquisition cost reduction, and overall marketing operational enhancement. We establish clear KPIs up front and report on them regularly.
We typically begin new engagements within 1-2 weeks of contract signing, depending on our current capacity and your urgency. It's important to note that higher engagement models, requiring more hours per week, may have longer lead times to ensure we have the capacity.
Please note: we are not currently accepting new clients until June 2026.
Yes, we frequently manage and optimize existing agency relationships. We'll evaluate current partnerships and recommend improvements, whether that's better utilization of current vendors or transitioning to more suitable partners.
While we bring broad marketing expertise, we invest time upfront to deeply understand your industry, competitors, and unique challenges. Our strategic frameworks adapt to any industry, and we leverage our network of specialists when needed. However, you know your industry best so we do our best work when we are collaborative with you and your existing team.
Funda Marketing is run by our founder, Anne Fundakowski, who is the day-to-day contact for each of our clients. She handles all of the strategy, planning, reviews reporting, and oversight. Most of the time she also handles execution of the work behind-the-scenes, but she does hire other marketing experts on an as-needed basis. This is either because that subcontractor brings more skills and knowledge to the table in a particular area, or to help with expedited timelines. Either way, Anne is heavily involved and accountable to all client engagements.
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