<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Funda Marketing]]></title><description><![CDATA[Funda Marketing]]></description><link>https://www.fundamarketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Wed, 08 Apr 2026 19:58:33 GMT</lastBuildDate><atom:link href="https://www.fundamarketing.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Revenue Marketing Isn't Just for Big Tech. Small Businesses Can Win With It Too.]]></title><description><![CDATA[Revenue Marketing helps transform businesses of all sizes. It cares about the entire customer journey, not just awareness and acquisition to unlock hidden growth opportunities to drive sustainable, long-term business success.]]></description><link>https://www.fundamarketing.com/post/revenue-marketing-isnt-just-for-big-tech</link><guid isPermaLink="false">69c2aff2adda444fefb1ac48</guid><pubDate>Tue, 24 Mar 2026 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_c063efefb0d840c9b48cb3fcd98c7b1a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[The #1 Marketing Mistake Costing Service Businesses Customers]]></title><description><![CDATA[Most service business owners I talk to face one of two marketing problems.

Either they're relying entirely on referrals for lead generation, or

They're running marketing but struggling to keep up with the volume to actually convert those leads into paying customers.

Both roads lead to the same place: feast or famine.

One month you're slammed and you pull back on your marketing efforts to focus on the clients you currently have. The next month you're scrambling to fill the pipeline again. You]]></description><link>https://www.fundamarketing.com/post/the-1-marketing-mistake-costing-service-businesses-customers</link><guid isPermaLink="false">69c2c1c169ed8cb882ae181e</guid><pubDate>Fri, 13 Feb 2026 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_4a8d825e8b0a47fe8b2c317f2be5d412~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[For Your Consideration: Unspoken Algorithms]]></title><description><![CDATA[I've noticed some curious phenomena in my marketing work over the years on some of the largest marketing platforms, and I'm not so sure it's coincidence. These are observations that many of us have noticed but can't fully validate with concrete data.

Take these observations with a grain of salt, but if you've noticed similar patterns, you're not alone.]]></description><link>https://www.fundamarketing.com/post/unspoken-algorithms</link><guid isPermaLink="false">69c2c0df220676841b40d7ac</guid><pubDate>Thu, 18 Dec 2025 06:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_39ea95c46db240d9b102edbad58798eb~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[10 Years, 10 Lessons: What Marriage Taught Me About Everything]]></title><description><![CDATA[This week marks my 10th wedding anniversary to my wonderful, kind, and brilliant husband, David.

As I've been reflecting on this milestone, I've found myself reliving some of my favorite moments that still make me laugh out loud, and remembering those harder moments where we had to learn and grow together.

I wanted to share 10 life lessons I've learned from 10 years of marriage. These lessons apply to my work, my friendships, my family, and honestly, just about everything I do. ]]></description><link>https://www.fundamarketing.com/post/10-years-10-lessons-what-marriage-taught-me-about-everything</link><guid isPermaLink="false">69c2bf8c69ed8cb882ae1278</guid><pubDate>Mon, 29 Sep 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_0a78c0835cc240e48bc612b242a2f089~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[25 one-sentence marketing tips for small businesses.]]></title><description><![CDATA[Small businesses don't need every marketing tool in the toolbox, but there are some things they should be doing to capture their audience's attention, build trust, and grow their business successfully. ]]></description><link>https://www.fundamarketing.com/post/25-one-sentence-marketing-tips-for-small-businesses</link><guid isPermaLink="false">69c2bea669ed8cb882ae1025</guid><pubDate>Tue, 23 Sep 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_9cff237bfc9449298aca9438811b9fe2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[Essential Marketing Tools Your Business Needs. And A Few You Don’t.]]></title><description><![CDATA[The marketing technology landscape is overwhelming, with new tools launching every week and promises of innovative AI shortcuts and integrations across every channel. But here’s a truth: you don't need every marketing tool available. 

So, what do you actually need? Here are the tools I would consider investing in. ]]></description><link>https://www.fundamarketing.com/post/essential-marketing-tools-your-business-needs</link><guid isPermaLink="false">69c2bcc1f5fd8925861bab78</guid><pubDate>Wed, 17 Sep 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_71d9eeea69984113806eff1c9cc8f59e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[Why Your Small Business Needs a Marketing Generalist (Not a Specialist)]]></title><description><![CDATA[Specialists are incredible when you know exactly what you need and you're ready to scale, but a Marketing Generalist or Strategic Marketer is often the better first hire for small and growing businesses.

A good marketing generalist (sometimes also known as marketing consultant, fractional marketing leader, or marketing strategist) isn't just someone who knows a little bit about everything (though that helps). They're strategic thinkers who can look at your business, your customers, your resourc]]></description><link>https://www.fundamarketing.com/post/why-your-small-business-needs-a-marketing-generalist</link><guid isPermaLink="false">69c2bac6d67c72d7ecb837c2</guid><pubDate>Tue, 09 Sep 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_071ce3cc95284d398dc9311c52f57229~mv2.webp/v1/fit/w_640,h_484,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[Time to Pivot! Ranking First on Google Isn't Enough Anymore]]></title><description><![CDATA[Discoverability isn't about dominating the top spot on Google Search results anymore. Your brand now needs to pivot to a three pillar strategy: social media, AI search, and traditional search engines. Brands that adapt their discoverability strategy fastest will capture the most attention.]]></description><link>https://www.fundamarketing.com/post/time-to-pivot-ranking-first-on-google-isn-t-enough-anymore</link><guid isPermaLink="false">69c2b853dbf1d5b6012ee53f</guid><pubDate>Fri, 25 Jul 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_adfd84ea12c34603bc684c7ff13695a4~mv2.gif/v1/fit/w_480,h_270,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[Why Conversion Rate Optimization is the Game-Changer Your Business Can't Ignore]]></title><description><![CDATA[In the pursuit of growth, businesses are pouring budget, time, and energy into driving traffic to their websites. Yet despite this resource investment surge, a staggering reality persists: the average website conversion rate is only 2.35%! This disconnect between upper funnel marketing efforts and down funnel conversions represents one of the biggest missed opportunities in modern digital marketing. While companies obsess over driving more traffic, they're neglecting the fundamental question: wh]]></description><link>https://www.fundamarketing.com/post/why-conversion-rate-optimization-is-the-game-changer-your-business-can-t-ignore</link><guid isPermaLink="false">69c2b69536a1fdc193bea2fb</guid><pubDate>Thu, 10 Jul 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_9a71f6b7128f4063924a862a348e96af~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item><item><title><![CDATA[Fractional CMO vs Marketing Consultant: Which Does Your Business Need?]]></title><description><![CDATA[Growing businesses often face a common dilemma: they need senior marketing expertise but aren't ready to hire a full-time CMO or they just aren’t sure what type of leader they need long-term. The good news is there are two popular alternatives that will help get you where you need to go: Marketing Consultants and Fractional CMO/Fractional Head of Marketing.]]></description><link>https://www.fundamarketing.com/post/fractional-cmo-vs-marketing-consultant</link><guid isPermaLink="false">69bd9278cf14a7a450c98eaa</guid><pubDate>Tue, 10 Jun 2025 05:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6777fc_64581291e60d4b47a82688feaf7d8267~mv2.png/v1/fit/w_600,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Anne Fundakowski</dc:creator></item></channel></rss>